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Data Security

At locr, data security has always been a top priority. You may have heard the news about a recent decision by the European Court of Justice (EJC) that struck down the US-EU Safe Harbor Framework. This...

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Get the most out of your address database with the help of locr GEOservices

Most marketers are aware of the importance of their data. Nevertheless, all too often data management is a challenge. A special by the ONEtoONE magazine covers the topic how data can contribute success...

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Your location is your advantage

Location is often the biggest advantage a business has. As marketers, we are charged with leveraging that advantage to drive customers from their location to the location of the business. And when it...

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Marketing a New Medical Practice

If you don’t like to travel far to visit your doctor, you are not alone. After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So when The Orthopedics...

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Case Studies – use your success to create relevant content

Content marketing is becoming more and more important as a marketing tool. But with so much content out there, marketers need to be sure they are creating content that is interesting, engaging and...

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Are your communications getting through?

In our last post, we talked about how case studies were a good way to tell your story to customers. In this post, we will take a look at other types of communications marketers can use to improve their...

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Using Location to Customize Your Communications

Our last post talked about how creating greater customer engagement starts with personalized communications. But for many marketers, personalizing communications is often a daunting task – they often...

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Driving Customers to ‘Mamma Italia’

Luigi is responsible for the marketing of a local Pizza Restaurant chain, ‘Mamma Italia’. In a radius of 20 Miles ‘Mamma Italia’ runs five Pizza Restaurants, all family owned. The first restaurant was...

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locr selects OpenStreetMap as new provider of Geodata

At locr, we are committed to developing products and services that improve our customer’s marketing campaigns by using the power of location. As part of that commitment, we are pleased to announce that...

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The Power of OpenStreetMap

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes...

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Creating Successful Direct Mail Postcards

by Vincent Grahn, lead designer at locr Design plays a big role in the success of your direct mail campaign. A well-designed postcard does more than just look good – it connects with your prospect and...

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Direct Mail Done Right

With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your...

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The future of print is positive

The results of the third drupa Global Trends report were recently published. These reports draw on a global panel of about 750 printers to survey the state of the printing industry and expectations....

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